Purpose of brand protection
Protect brand value.
To avoid the damage of the brand value of YKK and the brand
value of customers by counterfeit products.

Protect consumers and customers.
Quality assurance for consumers to maintain consumer confidence.
Why should we ban?
First of all, counterfeit goods will weaken consumers' confidence in the original manufacturer and destroy the brand value. In addition, second, fake products are usually made by irresponsible companies, and defective products are common. Some counterfeiters operate illegally without normal registration and even provide profits to criminal groups.
In addition to the above problems, counterfeit goods may also contain dangerous substances. The REACH regulations in Europe and CPSIA regulations in the United States prohibit manufacturers from using harmful substances that harm human health and safety, while counterfeit products usually fail to meet the standards in these regulations. Therefore, fake zippers may bring unexpected problems to garment related industries. We strongly recommend that you purchase genuine YKK zippers through regular channels. in the future, YKK group will continue to enhance the quality of its products, so that counterfeiters can not easily imitate.
Our fight against counterfeits
YKK is committed to cracking down on counterfeit goods. Our actions include: actively conducting market research, discovering counterfeit goods, applying for seizure by customs authorities, asking administrative authorities to investigate and deal with them, and conducting litigation. Our goal is to identify the distribution channels of counterfeit products while resisting them, and ensure that all customers use genuine YKK products.
B.P.P = Brand protection cooperation
Information sharing meeting
Publish information on activities related to banning counterfeits in industry newspapers, etc.
Our actions are not limited to within the group, we also exchange information and cooperate with customers and related industries. In particular, we have achieved remarkable results by cooperating with all of you in banning and seizing fake goods through customs and dealing with the problem of online sales of counterfeit goods. In the future, it will further expand the scope of brand protection (b.p.p = brand protection cooperation). At the same time of continuous efforts in brand protection, we also hope to sign agreements between countries to curb the occurrence of counterfeit products.